The Importance of Sales Copy in Promoting Specials

The Importance of Sales Copy in Promoting Specials

November is the time of sales! Black Friday, Cyber Monday, Holiday, etc. It seems like there is a sale for everything this month! Running specials on products or services is a powerful way to attract and convert customers. However, without effective sales copy, your...
Why Your Business Needs a Fractional COO

Why Your Business Needs a Fractional COO

Running a successful business can be overwhelming if you are trying to do multiple jobs yourself. As your company grows, the demands on your time, energy, and expertise can increase a lot. You may find yourself pulled in too many directions, from day-to-day operations...
The Importance of Good Editing

The Importance of Good Editing

In a world full of content, it’s crucial to ensure that your message stands out. The words you use, the clarity of your message and the overall quality of your copy can significantly impact how your audience perceives your brand. Good editing is the unsung hero...
Reaching the Right Audience with Your Content

Reaching the Right Audience with Your Content

I’m sure you have heard the saying “content is king” right? Well, it really does have a lot of power in the growth of your business. The success of your business’s content marketing efforts hinges on your ability to reach the right audience. Targeting the right...
Is AI All That for Business?

Is AI All That for Business?

I have to admit, it took me a while to jump on the ChatGPT train.  I was all about doing it myself, and that AI couldn’t do a good enough job and certainly not like me. Then I had a conversation with someone that told me all the ways they use it to their advantage,...
The Importance of Mental Health for Entrepreneurs

The Importance of Mental Health for Entrepreneurs

We tend to focus more on our physical health than our mental health, but they really do tie in together. They are both equally important. As an entrepreneur, having both your physical and mental health in top condition will help you to do more, grow, and have a good...
Stop Wasting Time in Your Work Day

Stop Wasting Time in Your Work Day

I have a story that I tell clients all the time about how I learned the hard way that it was time to delegate tasks in my business, even when I was fairly new in business. In my earlier years in business, I thought if I did it all myself that I would retain more money...
Self-Care is Not Selfish

Self-Care is Not Selfish

Society lets us think that constantly running in all directions and staying busy is a sign of success.  It’s not.  It’s a sign of burnout. When you slow down and put in the time to take care of yourself, that is not selfish. It is essential. I learned many years ago...