by Erin Alli | Jan 23, 2021 | Uncategorized
Have you ever heard that money likes to be paid attention to? Or how about the one about what gets measured grows? I have heard both of these statements many times since I started my business. I also found it is true. When I first heard it I was a bit...
by Erin Alli | Jan 16, 2021 | Uncategorized
I have heard from a few friends recently that the message they are putting out there isn’t connecting them to the right audience. They are getting referrals, but they are not the right referrals. They are getting leads online, but again, not the right leads....
by Erin Alli | Jan 9, 2021 | Uncategorized
One big thing I have noticed over the last 9 months or so is customer service provided by companies. I know that it was a struggle to move online, or to change how you do things, but did you let your customer service suffer while you pivoted? We have learned so much...
by Erin Alli | Dec 12, 2020 | Uncategorized
You have a business, you are super busy, but sometimes things dry up. Do you have a plan in place so you have new work and customers coming in during those times? Or are you just going through the feast and famine cycle which usually means you skip marketing...
by Erin Alli | Nov 14, 2020 | Uncategorized
Things have been strange this year with a global pandemic and all, but were you able to pivot your business and keep it growing? I know many people that were. They may have networked in person before but once the lockdowns started they turned to virtual...
by Erin Alli | Oct 17, 2020 | Uncategorized
Being in business for many years, I have seen a lot of people that leave money on the table just because they don’t follow up. There are different forms of following up and I am going to cover them today. When someone reaches out – If someone reaches out to you and...
by Erin Alli | Sep 19, 2020 | Uncategorized
When someone new meets you and wants to learn more about you and your business, one of the first things they do is look up your website. Does your website clearly tell them how you can help? Does it cover your expertise, give them a glimpse into your life and...
by Erin Alli | Aug 6, 2020 | Uncategorized
Now that so many of us are mainly doing work online, do you find that your messaging may be just a little off? Maybe before you were meeting people in person more and you could use your charming personality to build a relationship. Now that you can’t meet in...
by Erin Alli | Jul 15, 2020 | Uncategorized
Are you building a business that you think others want you to build? Or are you building the business YOU want to build? I have fallen into this trap over the years. At one point I had 5 businesses going and I was running them all myself. One of...
by Erin Alli | Jun 18, 2020 | Uncategorized
One important thing to track in your business is your money. You want to know what is coming in but also what is going out. This doesn’t have to be complicated either. I have always used an excel spreadsheet and just updated it each week with what money came...
