Where are you at in your business? Is it moving full speed ahead? Or are you coming up with excuses for why you haven’t launched yet or shared about it with your target audience?
I have worked with people that have let perfectionism hold them back from moving forward.
When you do this, you find yourself struggling over every decision and finding that nothing is ever good enough.
You may find yourself constantly revising webinars, offers, services, programs etc.
It may have you stopping yourself from reaching out to prospects because they may reject you. Rejection is a huge fear for some entrepreneurs. It doesn’t work like if you build it, they will come. You must build it and then put in the consistent work to get in front of your target audience. And those people may see your stuff for months or even years before they buy from you or work with you. That is just the reality of it.
If you are determined to make your business work, you need to be just as determined to get in front of people and do the things you are scared of in order to have progress and so people are aware of your offerings.
When you do face rejection in any way, don’t take the rejection personally. It isn’t personal. Maybe they don’t need what you are offering now. That doesn’t mean they never will. They may know someone else that does need it though and will share. Look at it that way.
If you don’t burn your bridges and you ask if you can stay in touch that will go a long way. I actually had a copywriting client that I hadn’t worked with for a year because he was making changes in his business but when he was ready for a new marketing campaign he reached out and hired me to do that campaign since he had seen great results from previous campaigns I had done.
The key was, even though I wasn’t working with him for that year I was still checking in. I would put a note on my calendar and I would email and check to see how things were going, and I did it because I truly cared, not just because I wanted to stay top of mind.
Building relationships is key. You never know if someone will be a client, or a referral partner, or a mentor or just a friend. Keep your options open. Get out there and meet people. Stay in touch but see how you can serve them too, not just how they can help you.
Most businesses that fail don’t have relationships built up. If you build those relationships, no matter what you do in life or what direction you go, you will always be able to have success because you will have the support and the resources to get there.