Sometimes, when something isn’t working the way we think it should, it seems easier to just scrap it and start over.
I have a different feeling about that.
I tend to look back at older generations and the fact that they would repair things that were broken instead of running out to buy new. They would take time to make changes so that things worked better rather than throw it out and try something different.
I think we should take that into business in this day and age too.
Just because you aren’t getting the results in your copy that you expected doesn’t mean the whole thing is awful and needs to be redone.
Often it is just a small tweak that makes all the difference.
If you have an email for example that isn’t performing like you thought it would, break it down step by step and see what fixes it. Go in this order:
- Change the subject of the email first. Sometimes it is a word or phrase that makes all the difference and gets people to open the email.
- If that doesn’t work, re-read your copy. Do you connect with your audience? Is your message clear? Do you direct them on what you want them to do next? If any (or all) of those are not right, make those changes and try it again.
- If all else fails and you can’t get the response, really take the time to consider if this is an offer or message that your audience needs or wants. It may just be that you are putting out the wrong thing and that is the problem.
Sometimes, yes, you do have to scrap it and start over, but don’t let that be your first reaction. Make it your last.
If you would like a second set of eyes on your copy, I am happy to chat about how I could help you. I have been a professional copywriter for over 10 years, and I can look at your copy, make suggestions to get you better results and you can make the changes, or I can make adjustments for you (or even write new copy if that is where you are at) so that you see results and have success. I love to see others being successful!