The Importance of Sales Copy in Promoting Specials

The Importance of Sales Copy in Promoting Specials

November is the time of sales! Black Friday, Cyber Monday, Holiday, etc. It seems like there is a sale for everything this month! Running specials on products or services is a powerful way to attract and convert customers. However, without effective sales copy, your...
Reaching the Right Audience with Your Content

Reaching the Right Audience with Your Content

I’m sure you have heard the saying “content is king” right? Well, it really does have a lot of power in the growth of your business. The success of your business’s content marketing efforts hinges on your ability to reach the right audience. Targeting the right...
How Much Content Do You Really Need?

How Much Content Do You Really Need?

Sometimes it can seem like you have to create new content all the time to keep things fresh but that isn’t necessarily the case. Are you repurposing your content in multiple places? Here is what I mean… You write a blog post and put it on your website.   Are...
Is Writing Holding You Back from Business Growth?

Is Writing Holding You Back from Business Growth?

Most business owners start off trying to learn everything they can so they can wear all the hats.  Then they start to bring in some help as they grow but the one thing they don’t think they can delegate out is their writing. “What if I don’t like it?” “What if it...